Irene Peroutsea is a senior marketing and brand growth strategist with over two decades of experience in Marketing and Communications — across global brands, agencies, and independent consulting.
Having worked with leading brands such as Sanofi Aventis, Reckitt Benckiser, and Mercedes-Benz, as well as a wide range of SMEs, she brings both strategic perspective and hands-on execution to every project. Her focus is always the same: creating clarity, structure, and measurable growth.
Before founding PEiR, Irene collaborated with agencies and business teams to shape brand strategies, develop go-to-market plans, and orchestrate multi-channel campaigns. Her approach blends strategic perspective with marketing intelligence — turning complexity into direction and strategy into action.
At PEiR, she channels this experience into helping growing businesses find their voice, build their presence, and deliver real impact.
“PEiR is the result of a journey between big campaigns and small teams. In every case, the goal was the same — to make the brand’s true essence heard.”
